Instagram shorten Stories, Google Core update and the WordPress market drops – ICYMI May 2022
Welcome to ICYMI, covering the latest digital marketing news, trends and updates from the previous month. Things within this space move fast these days – take social media for example, we’re now bombarded with regular updates, algorithm changes and new features. I know you’re busy creating content and building your business, I’m here to recap…
What I learned from the 2022 Instagram Engagement Report
Hubspot and Mention analysed 110 million posts across 1 million users – 85 million posts from North America and 1.6 million from the United Kingdom and Ireland. Here’s what they found out about average engagement and best practices for Instagram… The growth of Instagram accounts With 1.3 billion active users, Instagram is one of the most popular…
15 apps for planning and scheduling your Instagram content
Instagram now has 1 billion monthly active users and 500 million daily active users, so it’s no wonder why it’s become a top marketing channel for content creators. But it requires a lot of work – between creating regular posts, Stories, Reels, IGTVs and engaging with your audience. And utilising it to its full potential…
How to film, edit and schedule vertical video for IGTV (and add captions!)
Thinking about creating content for IGTV? Now it a great time as IGTV views are at an all time high! According to Later, IGTV views have increased by 300-1000% since the introduction of IGTV previews on the main feed. And Cisco say that by 2021, mobile video will account for 78% of total mobile data…
Add multiple images from your camera roll and custom GIF Stickers to Instagram Stories
Take your blog or business branding to a whole new level by using custom GIFs on Instagram I created some GIFs recently for the XOmisse and Blogosphere Instagram Stories so I thought I would share two methods for adding your own custom GIFs to Instagram Stories. Creating your GIF Stickers Firstly, you’ll obviously need to…
What you NEED to know about the social media endorsement guidelines from the CMA (UK)
Information on complying with consumer protection law when endorsing brands or services on social media. The CMA (Competition and Markets Authority) published new guidelines this week to ensure that influencers, brands, marketing agents, intermediaries and all involved in the supply chain are aware of consumer protection law when it comes to influencer marketing on social…
How to switch to an Instagram Business Profile and filter your comments
My previous post talked about the new Stories feature on Instagram and I’m back today to talk about Instagram again! Instagram have started to roll out Business Profiles, giving users access to new business features and Instagram Insights. This is obviously a great tool for small business owners but I think this new feature will…
How to get started with Instagram Stories and use the new features
Instagram launched its newest feature this week: Instagram Stories. Heavily “inspired” by Snapchat, Instagram now allows you to upload a stream of photos and videos to your Story. As you share multiple photos or videos, they appear together in a slideshow format (known as your Story). Content in your story will disappear after 24 hours and won’t appear in the main news…
What you need to know about the Instagram algorithm update + why you shouldn’t worry
Instagram shared the news on March 15th that they are changing to an algorithm based feed rather than showing posts in chronological order. I’ve seen a few people mention they were confused about the updates being made to Instagram and not sure what to do about it so I’ve put together a quick summary below.…
How to switch between multiple accounts on Instagram
Instagram has finally released one of it’s most requested features – the ability to switch between multiple accounts without having to log in and out each time. A small feature but one that is sure to make a lot of people happy! The feature has been rolled out gradually to users this past week, if…
Add an Instagram widget to your sites sidebar
Instagram, although limiting, can be a fantastic marketing tool. It’s visual, personal and it doesn’t really feel like you’re being sold something. It gives bloggers and business owners an opportunity to be creative, to show some personality, to showcase snippets of their work and give their audience a behind the scenes look at what they…
5 ways to create a backup of your Instagram Photos
I’ve been reading a lot of stories lately about people who logged onto Instagram only to find that their account had been deleted for no apparent reason, without a warning. After complaints, Instagram re-opened a few of the accounts and apologised for the mistake but it’s made me realise I need to backup my photos…
