👋 Hi, I’m Elaine Malone

I’m a digital marketing strategist and the owner of XOmisse

I’m on a mission to make marketing manageable, by simplifying the tech-side to running an online business as an entrepreneur or content creator.

I’ve been creating content online for over a decade, so trust me – I know how important your platforms are!

I also understand how overwhelming it can be to market yourself with limited time, money and know-how.

❌ You don’t know how to grow your ideal audience

❌ You’re spending hours creating content that nobody sees

❌ And you don’t have the time to figure out the latest algorithm update

That’s where I come in…

I’m on a mission to make marketing more manageable for you as a small business owner, entrepreneur or content creator.

✅ You want content that engages your ideal audience

✅ You want a website that converts to sales

✅ And a marketing strategy you can manage (without burnout)

My goal is to arm you with everything you need to grow your business with confidence. No matter how design-esque or tech-savvy you are!

Ready to build your website, create better content, grow your audience and monetise your platforms?

XOmisse is a digital marketing agency that partners with creators and small business owners who want to show up consistently with their content, grow their online audience and diversify their income.


It’s rare to find a newsletter that when it arrives in your inbox, you stop everything else to read it. That’s what XOmisse is for me. I love Elaine’s blogging newsletters, as they really are a hub for all things in the world of blogging and social media. WordPress/tech insights, latest industry developments, social media tips. The list goes on. One of the best! 

Megan Elizabeth Lifestyle, Blogging newsletters to add to your inbox

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Features and speaking:

  • My articles feature in over 20 issues of bCreator covering topics such as social media and SEO
  • I taught blog design and SEO at Blogtacular, and provided one-on-one advice on their Creative Genius Bar (2015-2018)
  • I’ve contributed articles, video trainings and ebooks to communities such as bCreator, Grow & Glow by Vix Meldrew and The Plus Collaborative

About Elaine Malone

My interest in digital marketing began when I started a personal blog in 2009. This passion led to me launching the XOmisse blog in May 2013 to help creators build blogs they loved. Through strategic content, it gained over 1 million unique page views within a year!

That same year I started interning at a digital marketing agency and writing for bCreator. After graduating with a Bachelor of Arts Honours degree in Creative Digital Media in 2014, I launched services on XOmisse by offering web design to creators.

After a move from Dublin to London in 2016, I joined the bCreator team as Creative Director and Head of Operations working on the magazine, podcast, events and tech platform. I stepped down from my role to return to education in August 2021, earning a Master of Science with Distinction in Digital Marketing Management from the University of Westminster in March 2022.

These days, I work with entrepreneurs to grow their online audiences and partner with other marketing agencies to deliver solutions to their clients. I also lecture at the University of West London.

I’m a learn-by-doing, sarcastic humoured type who single-handedly keeps Coca-Cola in business. I recently broke up with hustle culture, so I can often be found brunching with friends, exploring London, practicing yoga, reading personal development books and catching up on the latest TV series.

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Learn how to grow your platforms, build your website and diversify your income with these tutorials, tips, tricks and video walkthroughs.