5 steps to create a successful social media strategy
Social media has become a powerful tool when it comes to building brand awareness, creating an engaged audience and driving business growth. In order to see real success, a solid social media strategy is essential. But if you’re starting from scratch as an entrepreneur, content creator or small business owner, then developing a strategy can…
8 creators to inspire your content (and the takeaways for your strategy)
When the topic of choosing a niche comes up, I often give examples of how there really is something for everyone on the internet. No matter how niche you’re topic, you will always find an audience who are interested. In this post, we’re looking at eight creators who have gained social media popularity by producing…
YouTube rolling out @handles – here’s how to grab yours
Handles (@username) are common across social media platforms, used to identify your account or mention another user. And now, they are coming to YouTube! While users used to need at least 100 subscribers to create a custom URL like youtube.com/user/username or youtube.com/c/username, YouTube are now giving all users access to customisable @handles. Not only does…
Are virtual influencers the future of influencer marketing?
The following is a summary of an article I wrote for a university assignment. Please, click the link below to read the full post. The creator economy has grown dramatically over the last few years and now, more than 50 million people globally consider themselves a content creator. A hobby that many started in their…
What I learned from the 2022 Instagram Engagement Report
Hubspot and Mention analysed 110 million posts across 1 million users – 85 million posts from North America and 1.6 million from the United Kingdom and Ireland. Here’s what they found out about average engagement and best practices for Instagram… The growth of Instagram accounts With 1.3 billion active users, Instagram is one of the most popular…
14 apps for planning and scheduling your Instagram content
Instagram now has 1 billion monthly active users and 500 million daily active users, so it’s no wonder why it’s become a top marketing channel for content creators. But it requires a lot of work – between creating regular posts, Stories, Reels, IGTVs and engaging with your audience. And utilising it to its full potential…
What is Clubhouse? How to join it and what they’re doing about the backlash
Watch out TikTok, there’s a new social platform going viral! If you’ve spent any time on Twitter over the last couple of weeks you may have heard about Clubhouse, but what exactly is it? What is Clubhouse? Who created it? Clubhouse is an audio-only social media platform that lets people chat in real time. Conversations…
How to create Pinterest graphics with Tailwind Create
Last year, I sat down (virtually) with Reena Rai, the Influencer Marketing Manager at Pinterest, to discuss how to get the most out of the platform. One of the things we discussed was that the Pinterest algorithm favours new content or “fresh pins”. The advice is to create many different Pins for each of your…
How to simplify your social strategy
Overwhelmed by social media? Me too! With so many social networking sites to choose from, it can be difficult to decide what to focus on and come up with unique content for each platform. Here are five tips for simplifying your social strategies… 1. Where is your target audience hanging out? Do you have to…
Beginners guide to TikTok (and why you should consider adding it to your social strategy)
I know the thought of another platform is overwhelming! But TikTok’s popularity is skyrocketing worldwide. So is it something we should be using? And if so, how?! Here’s how you can utilise TikTok in your social strategy, why you should and how to get started with the new platform. Should you add TikTok to your social…
Pinterest best practises for 2020 from a Pinterest expert (with 10 free Pin templates)
One of the things I want to do this year is spend more time on platforms that will bring me results. For me, that’s bringing my attention back to my blog, my newsletter and yes, Pinterest! Pinterest used to drive so much traffic to this site back when I first started and I know the…
How the ASA and CMA want you to label content as a UK content creator (updated Feb 2020)
There has always been a lot of confusion around the advertising rules for bloggers and social media influencers. To help clear that up the ASA (Advertising Standards Authority) collaborated with the CAP (Committee of Advertising Practice) and CMA (Competition and Markets Authority) to release an Influencer Guide. The aim of the new resource released this week was…
How to film, edit and schedule vertical video for IGTV (and add captions!)
Thinking about creating content for IGTV? Now it a great time as IGTV views are at an all time high! According to Later, IGTV views have increased by 300-1000% since the introduction of IGTV previews on the main feed. And Cisco say that by 2021, mobile video will account for 78% of total mobile data…
Add multiple images from your camera roll and custom GIF Stickers to Instagram Stories
Take your blog or business branding to a whole new level by using custom GIFs on Instagram I created some GIFs recently for the XOmisse and Blogosphere Instagram Stories so I thought I would share two methods for adding your own custom GIFs to Instagram Stories. Creating your GIF Stickers Firstly, you’ll obviously need to…
What you NEED to know about the social media endorsement guidelines from the CMA (UK)
Information on complying with consumer protection law when endorsing brands or services on social media. The CMA (Competition and Markets Authority) published new guidelines this week to ensure that influencers, brands, marketing agents, intermediaries and all involved in the supply chain are aware of consumer protection law when it comes to influencer marketing on social…
How to switch to an Instagram Business Profile and filter your comments
My previous post talked about the new Stories feature on Instagram and I’m back today to talk about Instagram again! Instagram have started to roll out Business Profiles, giving users access to new business features and Instagram Insights. This is obviously a great tool for small business owners but I think this new feature will…
How to get started with Instagram Stories and use the new features
Instagram launched its newest feature this week: Instagram Stories. Heavily “inspired” by Snapchat, Instagram now allows you to upload a stream of photos and videos to your Story. As you share multiple photos or videos, they appear together in a slideshow format (known as your Story). Content in your story will disappear after 24 hours and won’t appear in the main news…
Twitter changes 140 character limit
Twitter announced yesterday that they will be making some changes to the character limit, confirming the rumours that were circulating last week. Thankfully they won’t be changing the limit itself, but rather extending it along with some other great new tweaks to features. These updates will be implemented over the coming months. What changes are…
What you need to know about the Instagram algorithm update + why you shouldn’t worry
Instagram shared the news on March 15th that they are changing to an algorithm based feed rather than showing posts in chronological order. I’ve seen a few people mention they were confused about the updates being made to Instagram and not sure what to do about it so I’ve put together a quick summary below.…
How to switch between multiple accounts on Instagram
Instagram has finally released one of it’s most requested features – the ability to switch between multiple accounts without having to log in and out each time. A small feature but one that is sure to make a lot of people happy! The feature has been rolled out gradually to users this past week, if…
5 ways to create a backup of your Instagram Photos
I’ve been reading a lot of stories lately about people who logged onto Instagram only to find that their account had been deleted for no apparent reason, without a warning. After complaints, Instagram re-opened a few of the accounts and apologised for the mistake but it’s made me realise I need to backup my photos…
Blogger’s guide to Twitter – hashtags, Twitter chats, useful tools and growing an audience
Since the launch of Twitter in 2006, it has quickly become one of the most visited and most used sites on the internet. With 500 million active users in 2012 and billions of tweets about every single subject, a wide variety of users including people, organisations, businesses both big and small, local and international, it’s…
Category: Social Media Marketing
The latest social media news, updates and strategies for growing your following and increasing your engagement
