Tag: Growing a blog

Back in August, marketers noticed something was going on with titles on the search engine results pages (SERPs). A month later, Google confirmed that they’d made some changes and introduced a new system for generating web page titles. Let’s take a look at what has changed since August 2021… What changes did Google make? Google…

Not too long ago I wrote a post about Google’s new ranking factor but it seems like they have a couple more updates coming our way this year. As we know, search is always evolving and changing. We have text search, visual search and voice search – we’ll soon even be able to hum a…

Featured Snippets are selected search results that are featured on top of Google Search Result Page (SERP), with the aim to answer the user’s question right away. There’s three major types: paragraph, table and list. Here’s an example of paragraph snippet with images: As you can see the Featured Snippet take up more space than…

If you’ve read any of my SEO content or been to any of my SEO talks, then you’ve probably heard me talk about the importance of your audience and their experience on your site. Well, expect to hear about it more because Page Experience is set to become a new Google ranking factor… Google announce…

One of the most frequent questions I get asked is about to increase website traffic. While there are many strategies, my answer for the majority of situations is usually SEO! An increase in traffic doesn’t and won’t happen overnight, it will take time and effort but utilising good SEO does pay off in the long…

There’s been a lot of chatter in recent years about how keyword research is dead. But there was a particular interview that I shared in my recent newsletter, which sparked a lot of discussion! So, what’s the answer? In my opinion, keyword research isn’t dead. But it is changing! Search engines are becoming more powerful.…

I’ve talked before about how search engines work, and how Google’s aim is to provide users with the most relevant result for their query. Well the words people use in their search queries gives us information about their intent, and we can use this to our advantage when creating content. What is search intent? When…

Following on from my previous post about creating a sitemap on the different search consoles, today we’re going to focus on finding the keywords that people are searching for to land on your site. Knowing what keywords your site already ranks for can really help with your SEO strategy. If you’re ranking for the keywords that…

Moz announced an update coming to DA on March 5. Here is all you need to know about Domain Authority 2.0

Do you use heading tags within your post content? Heading tags define which parts of your content are important. This helps search engines understand how your content is connected, but there’s no point throwing them into your post without applying strategy. The structure of your post is important! Do they also have SEO value? Well,…

The start of a new year means new SEO predictions, so today’s post will give you a little insight into what you should be focusing on this year to gain some extra traffic to your blog. In case you’ve never heard of SEO before, it stands for Search Engine Optimisation. It is the activity of using different strategies/techniques…

A broken (or dead) link is one that directs visitors to a page, post or file that no longer exists. Instead of seeing the linked page they will typically see a 404 not-found page. Broken links are very common, and the longer you have your site the more broken links you’ll likely see – due…

Before reading this post I recommend checking out Part 1 – What you need to know about Domain Authority. In that post I talk about what it is, how it’s calculated and how to check your score. It’s important to first understand how it all works, it will make it easier when trying to improve…

Domain Authority is a rating/score on a scale of 1-100 developed by Moz that predicts how well a site will rank on search engines. The higher the DA of a site, the higher it’s ranking is likely to be. It’s based on a logarithmic scale, meaning that the difference between 40-50 DA is much greater…

As we know from previous SEO posts, Googles algorithm takes a lot of things into account when it comes to ranking a site. They look at keywords, Pagerank, Domain Authority, social media sharing, backlinks and several other areas in order to display the most relevant and recommended results on their search page. They announced a…