One of the most frequent questions I get asked is about to increase website traffic. While there are many strategies, my answer for the majority of situations is usually SEO!
An increase in traffic doesn’t and won’t happen overnight, it will take time and effort but utilising good SEO does pay off in the long run. In this post, I’m going to share some tips to get you started with SEO.
What is SEO?
SEO stands for search engine optimisation. It is the process of making your site better for search engines in order to get more organic natural traffic.
The goal is to make your site appear closer to the top positions in the search engine result pages. A higher ranking will increase the amount of visitors to your website and make it easier to be found by your target audience.
Search Engine Optimisation is the practice of increasing the quantity and quality of traffic to your website through organic search engine resultsmoz.com
According to a 2014 study from Advanced Web Rankings, more than 67% of all clicks on result pages go to the top five listings. Other research shows that websites on the first page receive almost 95% of web traffic.
So if you’re not appearing within the first couple of listings displayed on the first page, then you’re losing out on a lot of traffic!
- Search Engine – A web/internet search engine is a software system that is designed to carry out web search, examples include Google, Yahoo and Bing.
- Index – is the search engines database. Search engines crawl the web to fetch pages, reading the content and storing the information in their index.
- Crawl – The process where search engines look for new or updated web pages by following links, reading sitemaps and so on.
- Crawler/Bot/Spider – Automated software that crawls or fetches pages to add to the index (Google’s crawler is known as a Googlebot).
- Ranking factors – The criteria applied by search engines when evaluating web pages in order to order their search results
How do search engines work?
Search engines have three main parts: crawler (also known as a spider or bot), the index (or database) and the algorithm (or ranking formula).
- The crawler (also known as a spider or bot) searches around the web following links. It reads each pages code and gathers information.
- It stores this information in the index (or database)
- The algorithm (or ranking formula) determines the relevancy of sites that the search engine finds. When a user searches for something, the algorithm sifts through the index and decides what content is most useful for the user’s search query
The crawlers find webpages, analyses the content and add this information to the index. The algorithm then decides what pages on the web to show.
When someone performs a search on Google, the search query is run against the index to look for related content and the best results get shown on the SERPs.
SEO is really all about creating great original content and optimising that content using relevant keywords. The goal is that you’re writing specifically for humans, but in a way that search engines will have an easier time indexing it.
SEO Ranking Factors
One of the things that can be confusing when getting started with SEO is that the ranking factors (used within the algorithm) are constantly changing and evolving.
Apparently, Google uses over 200 ranking factors! Though nobody EXACTLY what they are, you have to watch for trends and listen to the industry experts to determine what’s important.
We know that some factors are important. Things like page speed, mobile friendliness, user experience, security, social signals and authority.
We know to avoid black-hat or short-term SEO strategies – like keyword stuffing, link buying/trading, page swapping, cloaking and using private link networks.
Instead, create a sustainable SEO strategy by focusing on your content, your site and your user. This will have better long-term results.
Get your free SEO checklist
What is on-page and off-page SEO?
On-page is what most people know, it’s optimising the content on your website, your theme structure and code, and the technical aspects of your site (like mobile friendliness and page speed).
Off-page focuses on link building, guest blogging, social media signals, influencer marketing your reputation and becoming an expert, authoritative and trustworthy.
What is keyword research?
Keyword research is the search for keywords related to your site and the analysis of which keywords will bring highest traffic. This is the first step in optimising your blog for certain keywords.
Essentially you’re looking for the terms and phrases people use when they Google something. Because when you know the words they use, you can use them too.
Knowing the keywords and search intent (which is the reason behind their search) can also help you find topics to blog about that people are actively looking for.
Find some quick SEO tips on Instagram
How do I know what keywords to use?
Think about your target audience. Who are they? What age are they? What are they looking for? What question does your target audience have? Do they have a problem or a need? How would they type this into Google? Keep these terms in mind when writing content.
Where to start with SEO
The main thing I advice is to focus on your user and their experience of your site.
Blogging is amazing for SEO for many reasons. It keeps your website fresh and current, which Google loves. It makes it easier to build links because no matter what the topic, you are providing value to your readers. It helps you connect with your audience and helps make you an authority in your niche.
SEO tips for beginners
- Choose a relevant blog title, domain name and description that relates to your content
- Set up a good navigation system. Name links appropriately using keywords and keep it as simple as possible. Spiders can crawl text better than images so think about that when linking.
- Produce original, consistent and high-quality content. Include a mix of internal links (related posts on your site) and external links (relevant content on other authoritative sites). Crawlers will follow links, make your site easy to navigate.
- Use appropriate post titles – search engines read your post titles to identify what the post might be about, keep titles short and simple with 1-2 keywords.
- Use Headings (h1, h2, h3) in your blog posts to separate points, use keywords that relate to the content.
- Correctly name your images before uploading and add descriptive alt text. Search engines can’t ‘read’ images like they read text so it’s important to describe the image/picture to them.
- Research search intent and keywords that have a low competition and high volume of searches. Use those keywords within your content and ensure your content is nicely structured
- Use nofollow links for paid and affiliate links, sponsored content, product reviews and gifted items (and get to know Google’s new link attributes)
- Build genuine relationships with other bloggers and take part in activities such as interviews and guest posting to help build backlinks
- Improve the user’s experience of your site and your site structure
- Social media and SEO go hand in hand. Google take activity into account when ranking
- The structure of your theme is very important. It should be cleanly written and free of errors. It shouldn’t be stuffed with keywords or try to trick spiders in any way.