Category: Social Media
Actionable tips for social media marketing, from creating posts to growing engagement and attracting clients.
Pinterest SEO: The non-techy guide for solopreneurs
Pinterest is more than just recipes and weddings, it’s a powerful visual search engine. In this guide for solopreneurs, I break down exactly how to find keywords, optimise your profile,…
How to get followers on Instagram: roadmap to the first 1K
The climb to your first 1K followers is arguably the hardest part of the journey. It is easy to get frozen by fear of wasting time on the wrong trends.…
How to use Instagram Trial Reels to grow your account
If you’ve spent any time on Instagram recently, you’ve probably heard about or seen people talking about Trial Reels. In this post, I’ll explain what they are, why they matter and…
How to use ManyChat for Instagram automation to grow your email list and make sales
Learn how to turn Instagram engagement into email subscribers and sales with ManyChat. This step-by-step guide shows small business owners how to automate DMs, collect emails and grow their business…
SEO vs social media: where should you focus first as a small business?
Should your small business focus on SEO or social media first? Learn the difference, the pros and cons, and why SEO builds long-term traffic and clients.
Social Media Image Size Guide: 2026 Cheat Sheet
Make sure your content is perfectly cropped across every platform. This up-to-date 2026 guide covers the latest image and video dimensions for Instagram, Facebook, TikTok, X (Twitter), Pinterest, LinkedIn, Threads…
Instagram Post Sizes 2026: What’s changed and what to use now
Stay up to date with the latest Instagram post sizes for 2026, including the newly supported 3:4 aspect ratio. Get dimensions, tips, and best practices for Feed posts, Stories, Reels,…
Instagram SEO: 5 tips to increase your reach in 2026
Just like search engines, Instagram prioritises content based on keywords. Here are 5 actionable Instagram SEO tips to help you boost your visibility, improve your searchability, and reach more of…
Understanding the Instagram algorithm and ranking in 2026
Learn how the Instagram algorithm works in 2026. Discover actionable tips to rank higher, grow your audience, and connect with more people.
5 steps to create a successful social media strategy
Social media has become a powerful tool when it comes to building brand awareness, creating an engaged audience and driving business growth. In order to see real success, a solid…
8 creators to inspire your content (and the takeaways for your strategy)
When the topic of choosing a niche comes up, I often give examples of how there really is something for everyone on the internet. No matter how niche you’re topic,…
YouTube rolling out @handles – here’s how to grab yours
Handles (@username) are common across social media platforms, used to identify your account or mention another user. And now, they are coming to YouTube! While users used to need at…
Are virtual influencers the future of influencer marketing?
The following is a summary of an article I wrote for a university assignment. Please, click the link below to read the full post. The creator economy has grown dramatically…
What I learned from the 2022 Instagram Engagement Report
Hubspot and Mention analysed 110 million posts across 1 million users – 85 million posts from North America and 1.6 million from the United Kingdom and Ireland. Here’s what they…
15 apps for planning and scheduling your Instagram content
Instagram now has 1 billion monthly active users and 500 million daily active users, so it’s no wonder why it’s become a top marketing channel for content creators. But it…
What is Clubhouse? How to join it and what they’re doing about the backlash
Watch out TikTok, there’s a new social platform going viral! If you’ve spent any time on Twitter over the last couple of weeks you may have heard about Clubhouse, but…
How to create Pinterest graphics with Tailwind Create
Last year, I sat down (virtually) with Reena Rai, the Influencer Marketing Manager at Pinterest, to discuss how to get the most out of the platform. One of the things…
How to simplify your social strategy
Overwhelmed by social media? Me too! With so many social networking sites to choose from, it can be difficult to decide what to focus on and come up with unique…
