Category: SEO
Simple Search Engine Optimisation strategies to improve your website’s search engine ranking, attract more visitors, and get found online without overwhelm.
Get seen in 2026: Integrating SEO, AEO and GEO
Search has changed but that doesn’t mean it has to be difficult. I’m breaking down the shift from traditional SEO to AEO and GEO using simple analogies so you can…
How to optimise your website for AI search (non-tech guide)
Search is changing again, but don’t panic. Optimising for AI search doesn’t mean learning to code, it just means being helpful, human and clear. Here is your jargon-free guide to…
Create content that converts: understanding user intent for SEO
Stop guessing what your audience wants. Learn how to map your content to user intent with a simple framework that helps your blog posts, guides, and pages attract the right…
Why your website isn’t showing up on Google (and how to fix it)
Launched your site but can’t find it on Google? Here are the most common reasons your site isn’t showing up and how to fix them step by step.
Optimise a new website for SEO: 7 step checklist
Launching a new website? SEO can feel overwhelming, but it doesn’t have to be. This beginner-friendly checklist will guide you through the essential steps to optimise your site (beyond just…
5 quick SEO wins for new business owners
Feeling overwhelmed by SEO? Start simple. In this post, I’ll walk you through the essential first steps to set up SEO on your website so you can increase visibility, attract…
Google AI Mode: What it means for your website (and SEO strategy)
Google’s new AI Mode is changing how Search works. Here’s how it affects your website traffic and what to do to update your SEO strategy for 2025.
SEO basics for beginners: improve your website’s Google visibility
New to SEO? Learn simple, effective steps to improve your website’s visibility on Google with this beginner’s guide to on-page and technical SEO.
What creators need to know about Google’s helpful content update
Google have announced they are cracking down on unsatisfying content with a new helpful content algorithm update that aims to improve its users experience online. This Google Search update, which…
Google’s Title Update – what it means for your site
Back in August, marketers noticed something was going on with titles on the search engine results pages (SERPs). A month later, Google confirmed that they’d made some changes and introduced…
Passage-based indexing – even more ranking updates from Google
Not too long ago I wrote a post about Google’s new ranking factor but it seems like they have a couple more updates coming our way this year. As we…
Should you be aiming for the Featured Snippet spot on Google?
Featured Snippets are selected search results that are featured on top of Google Search Result Page (SERP), with the aim to answer the user’s question right away. There’s three major…
Google Page Experience and Core Web Vitals Explained
If you’ve read any of my SEO content or been to any of my SEO talks, then you’ve probably heard me talk about the importance of your audience and their…
Getting started with SEO? Here’s how to increase traffic to your blog
One of the most frequent questions I get asked is about to increase website traffic. While there are many strategies, my answer for the majority of situations is usually SEO!…
Is keyword research really dead in SEO?
There’s been a lot of chatter in recent years about how keyword research is dead. But there was a particular interview that I shared in my recent newsletter, which sparked…
What is search intent and why it matters for SEO?
Most content fails because it doesn’t match what people are really searching for. Learn what search intent is, the different types of queries, and how understanding intent can help your…
Using Google’s new Nofollow, UGC and Sponsored Link Attributes (Guideline for bloggers and content creators)
Google announced changes to the NoFollow guidelines this week. This affects you as a blogger if you receive sponsored content opportunities. NoFollow links were introduced in 2005 to combat spam…
Knowing the search terms people are using to find your blog for SEO
Following on from my previous post about creating a sitemap on the different search consoles, today we’re going to focus on finding the keywords that people are searching for to…
