Send email newsletters? New requirements from Google and Yahoo!
Email providers have been fighting against spam for years and in a further attempt to protect users’ inboxes, they are now making what was once a recommendation into a requirement. Back in October, both Google and Yahoo! announced that they will be introducing a new set of requirements for bulk email senders (those of us…
What is the California Consumer Online Privacy Act (CCPA) and does it apply to me?
You may have seen a lot of chatter online about the CCPA law. Much like GDPR, it’s been discussed a lot but many people are still unsure as to what it means. The CCPA stands for The California Consumer Online Privacy Act. It is California’s newest privacy law, and is essentially California’s version of the…
4 legal pages you NEED to have on your blog or website
One of the great things about the internet is the ability for anyone to start a blog or website. And while it is relatively easy to get yourself online, there are certain rules that you have to research and legal requirements that you have to follow. One of those things is your site’s legal pages.…
How the ASA and CMA want you to label content as a UK content creator (updated Feb 2020)
There has always been a lot of confusion around the advertising rules for bloggers and social media influencers. To help clear that up the ASA (Advertising Standards Authority) collaborated with the CAP (Committee of Advertising Practice) and CMA (Competition and Markets Authority) to release an Influencer Guide. The aim of the new resource released this week was…
Using Google’s new Nofollow, UGC and Sponsored Link Attributes (Guideline for bloggers and content creators)
Google announced changes to the NoFollow guidelines this week. This affects you as a blogger if you receive sponsored content opportunities. NoFollow links were introduced in 2005 to combat spam and improve the quality of the search engine result pages, but a lot has happened since then. As a result, these new guidelines fit better…
Are you incorrectly getting consent for cookies? The ICO publish cookie guidance for website owners and bloggers
Since the General Data Protection Regulation (GDPR) came into effect last year, there has been a lot of questions surrounding cookies. Last week the Information Commissioner Office (ICO), which is the UK Data Protection Authority, published its long-awaited cookie guidelines. In relation to cookies, we look to the Privacy and Electronic Communications Regulations (PECR) before…
What is Article 11 and 13? The new EU copyright legislation for creators
What is article 11 and article 13? How does it affect creators, bloggers and YouTubers?
What you NEED to know about the social media endorsement guidelines from the CMA (UK)
Information on complying with consumer protection law when endorsing brands or services on social media. The CMA (Competition and Markets Authority) published new guidelines this week to ensure that influencers, brands, marketing agents, intermediaries and all involved in the supply chain are aware of consumer protection law when it comes to influencer marketing on social…
What is GDPR and how does it affect bloggers and freelancers?
It’s become quite normal for us to share personal information online. Because of this data protection regulations need to be updated to ensure security standards are being met. These regulations set rules for how and when you (the ‘data controllers’) can collect personal data (such as name, email address, location, postal address, IP address) and…
Sponsored Content – how to legally publish sponsored posts and how much to charge for them
Years ago when someone mentioned blog advertising you would immediately think of flashing banners above the header, between posts and in the sidebar. These days advertising on blogs and websites has had to become more unique and creative, as we now subconsciously ignore the majority of banner ads on a website. Sponsored content is sometimes…
Google to Penalise Sites with Pop-ups and Intrustive Advertisements
Bloggers might want to take note of Google’s latest update. Google announced this week that they are introducing a new penalty to demote mobile pages that have pop-ups and intrusive above-the-fold content. These include email sign-ups, opt-ins, advertisements and other intrusive interstitials. Pages that show intrusive interstitials provide a poorer experience to users than other…
Do you receive ‘free products’ for reviews? Google publish “best practice” guidelines
Over the weekend Google shared the best practices for bloggers who receive free products for review consideration. These guidelines have cleared up some confusion and should be followed to avoid being penalised (removed from the search results). In my previous post about NoFollow links, I said that product reviews was a grey area but it…
