Category: Search Engine Optimisation
Simple SEO strategies to improve your website’s search engine ranking, attract more visitors, and get found online without overwhelm.
Optimise a new website for SEO: 7 step checklist
Launching a new website? SEO can feel overwhelming, but it doesn’t have to be. This beginner-friendly checklist will guide you through the essential steps to optimise your site (beyond just…
5 quick SEO wins for new business owners
Feeling overwhelmed by SEO? Start simple. In this post, I’ll walk you through the essential first steps to set up SEO on your website so you can increase visibility, attract…
Google AI Mode: What it means for your website (and SEO strategy)
Google’s new AI Mode is changing how Search works. Here’s how it affects your website traffic and what to do to update your SEO strategy for 2025.
SEO basics for beginners: improve your website’s Google visibility
New to SEO? Learn simple, effective steps to improve your website’s visibility on Google with this beginner’s guide to on-page and technical SEO.
What creators need to know about Google’s helpful content update
Google have announced they are cracking down on unsatisfying content with a new helpful content algorithm update that aims to improve its users experience online. This Google Search update, which…
Google’s Title Update – what it means for your site
Back in August, marketers noticed something was going on with titles on the search engine results pages (SERPs). A month later, Google confirmed that they’d made some changes and introduced…
Passage-based indexing – even more ranking updates from Google
Not too long ago I wrote a post about Google’s new ranking factor but it seems like they have a couple more updates coming our way this year. As we…
Should you be aiming for the Featured Snippet spot on Google?
Featured Snippets are selected search results that are featured on top of Google Search Result Page (SERP), with the aim to answer the user’s question right away. There’s three major…
Google Page Experience and Core Web Vitals Explained
If you’ve read any of my SEO content or been to any of my SEO talks, then you’ve probably heard me talk about the importance of your audience and their…
Getting started with SEO? Here’s how to increase traffic to your blog
One of the most frequent questions I get asked is about to increase website traffic. While there are many strategies, my answer for the majority of situations is usually SEO!…
Is keyword research really dead in SEO?
There’s been a lot of chatter in recent years about how keyword research is dead. But there was a particular interview that I shared in my recent newsletter, which sparked…
What is Search Intent? Why does it matter for SEO?
I’ve talked before about how search engines work, and how Google’s aim is to provide users with the most relevant result for their query. Well the words people use in…
