5 steps to create a successful social media strategy
Social media has become a powerful tool when it comes to building brand awareness, creating an engaged audience and driving business growth. In order to see real success, a solid social media strategy is essential. But if you’re starting from scratch as an entrepreneur, content creator or small business owner, then developing a strategy can…
8 creators to inspire your content (and the takeaways for your strategy)
When the topic of choosing a niche comes up, I often give examples of how there really is something for everyone on the internet. No matter how niche you’re topic, you will always find an audience who are interested. In this post, we’re looking at eight creators who have gained social media popularity by producing…
YouTube rolling out @handles – here’s how to grab yours
Handles (@username) are common across social media platforms, used to identify your account or mention another user. And now, they are coming to YouTube! While users used to need at least 100 subscribers to create a custom URL like youtube.com/user/username or youtube.com/c/username, YouTube are now giving all users access to customisable @handles. Not only does…
Are virtual influencers the future of influencer marketing?
The following is a summary of an article I wrote for a university assignment. Please, click the link below to read the full post. The creator economy has grown dramatically over the last few years and now, more than 50 million people globally consider themselves a content creator. A hobby that many started in their…
What I learned from the 2022 Instagram Engagement Report
Hubspot and Mention analysed 110 million posts across 1 million users – 85 million posts from North America and 1.6 million from the United Kingdom and Ireland. Here’s what they found out about average engagement and best practices for Instagram… The growth of Instagram accounts With 1.3 billion active users, Instagram is one of the most popular…
15 apps for planning and scheduling your Instagram content
Instagram now has 1 billion monthly active users and 500 million daily active users, so it’s no wonder why it’s become a top marketing channel for content creators. But it requires a lot of work – between creating regular posts, Stories, Reels, IGTVs and engaging with your audience. And utilising it to its full potential…
What is Clubhouse? How to join it and what they’re doing about the backlash
Watch out TikTok, there’s a new social platform going viral! If you’ve spent any time on Twitter over the last couple of weeks you may have heard about Clubhouse, but what exactly is it? What is Clubhouse? Who created it? Clubhouse is an audio-only social media platform that lets people chat in real time. Conversations…
How to create Pinterest graphics with Tailwind Create
Last year, I sat down (virtually) with Reena Rai, the Influencer Marketing Manager at Pinterest, to discuss how to get the most out of the platform. One of the things we discussed was that the Pinterest algorithm favours new content or “fresh pins”. The advice is to create many different Pins for each of your…
How to simplify your social strategy
Overwhelmed by social media? Me too! With so many social networking sites to choose from, it can be difficult to decide what to focus on and come up with unique content for each platform. Here are five tips for simplifying your social strategies… 1. Where is your target audience hanging out? Do you have to…
Beginners guide to TikTok (and why you should consider adding it to your social strategy)
I know the thought of another platform is overwhelming! But TikTok’s popularity is skyrocketing worldwide. So is it something we should be using? And if so, how?! Here’s how you can utilise TikTok in your social strategy, why you should and how to get started with the new platform. Should you add TikTok to your social…
Pinterest best practises for 2020 from a Pinterest expert (with 10 free Pin templates)
One of the things I want to do this year is spend more time on platforms that will bring me results. For me, that’s bringing my attention back to my blog, my newsletter and yes, Pinterest! Pinterest used to drive so much traffic to this site back when I first started and I know the…
How the ASA and CMA want you to label content as a UK content creator (updated Feb 2020)
There has always been a lot of confusion around the advertising rules for bloggers and social media influencers. To help clear that up the ASA (Advertising Standards Authority) collaborated with the CAP (Committee of Advertising Practice) and CMA (Competition and Markets Authority) to release an Influencer Guide. The aim of the new resource released this week was…
Category: Social Media Marketing
The latest social media news, updates and strategies for growing your following and increasing your engagement
