Category: Search Engine Optimisation

New to SEO? Learn simple, effective steps to improve your website’s visibility on Google with this beginner’s guide to on-page and technical SEO.

Back in August, marketers noticed something was going on with titles on the search engine results pages (SERPs). A month later, Google confirmed that they’d made some changes and introduced a new system for generating web page titles. Let’s take a look at what has changed since August 2021… What changes did Google make? Google…

Not too long ago I wrote a post about Google’s new ranking factor but it seems like they have a couple more updates coming our way this year. As we know, search is always evolving and changing. We have text search, visual search and voice search – we’ll soon even be able to hum a…

Featured Snippets are selected search results that are featured on top of Google Search Result Page (SERP), with the aim to answer the user’s question right away. There’s three major types: paragraph, table and list. Here’s an example of paragraph snippet with images: As you can see the Featured Snippet take up more space than…

If you’ve read any of my SEO content or been to any of my SEO talks, then you’ve probably heard me talk about the importance of your audience and their experience on your site. Well, expect to hear about it more because Page Experience is set to become a new Google ranking factor… Google announce…

One of the most frequent questions I get asked is about to increase website traffic. While there are many strategies, my answer for the majority of situations is usually SEO! An increase in traffic doesn’t and won’t happen overnight, it will take time and effort but utilising good SEO does pay off in the long…

There’s been a lot of chatter in recent years about how keyword research is dead. But there was a particular interview that I shared in my recent newsletter, which sparked a lot of discussion! So, what’s the answer? In my opinion, keyword research isn’t dead. But it is changing! Search engines are becoming more powerful.…

I’ve talked before about how search engines work, and how Google’s aim is to provide users with the most relevant result for their query. Well the words people use in their search queries gives us information about their intent, and we can use this to our advantage when creating content. What is search intent? When…

Following on from my previous post about creating a sitemap on the different search consoles, today we’re going to focus on finding the keywords that people are searching for to land on your site. Knowing what keywords your site already ranks for can really help with your SEO strategy. If you’re ranking for the keywords that…