Optimise a new website for SEO: 7 step checklist
Launching a new website? SEO can feel overwhelming, but it doesn’t have to be. This beginner-friendly checklist will guide you through the essential steps to optimise your site (beyond just blogging) so you can attract the right visitors and grow with confidence.
5 quick SEO wins for new business owners
Feeling overwhelmed by SEO? Start simple. In this post, I’ll walk you through the essential first steps to set up SEO on your website so you can increase visibility, attract the right audience, and build a strong foundation for growth.
Google AI Mode: What it means for your website (and SEO strategy)
Google’s new AI Mode is changing how Search works. Here’s how it affects your website traffic and what to do to update your SEO strategy for 2025.
SEO basics for beginners: improve your website’s Google visibility
New to SEO? Learn simple, effective steps to improve your website’s visibility on Google with this beginner’s guide to on-page and technical SEO.
What creators need to know about Google’s helpful content update
Google have announced they are cracking down on unsatisfying content with a new helpful content algorithm update that aims to improve its users experience online. This Google Search update, which began rolling out August 25th 2022, prioritises content that has been “written by people, for people”. Is it time to say goodbye to clickbait articles…
Google’s Title Update – what it means for your site
Back in August, marketers noticed something was going on with titles on the search engine results pages (SERPs). A month later, Google confirmed that they’d made some changes and introduced a new system for generating web page titles. Let’s take a look at what has changed since August 2021… What changes did Google make? Google…
Passage-based indexing – even more ranking updates from Google
Not too long ago I wrote a post about Google’s new ranking factor but it seems like they have a couple more updates coming our way this year. As we know, search is always evolving and changing. We have text search, visual search and voice search – we’ll soon even be able to hum a…
Should you be aiming for the Featured Snippet spot on Google?
Featured Snippets are selected search results that are featured on top of Google Search Result Page (SERP), with the aim to answer the user’s question right away. There’s three major types: paragraph, table and list. Here’s an example of paragraph snippet with images: As you can see the Featured Snippet take up more space than…
Google Page Experience and Core Web Vitals Explained
If you’ve read any of my SEO content or been to any of my SEO talks, then you’ve probably heard me talk about the importance of your audience and their experience on your site. Well, expect to hear about it more because Page Experience is set to become a new Google ranking factor… Google announce…
Getting started with SEO? Here’s how to increase traffic to your blog
One of the most frequent questions I get asked is about to increase website traffic. While there are many strategies, my answer for the majority of situations is usually SEO! An increase in traffic doesn’t and won’t happen overnight, it will take time and effort but utilising good SEO does pay off in the long…
Is keyword research really dead in SEO?
There’s been a lot of chatter in recent years about how keyword research is dead. But there was a particular interview that I shared in my recent newsletter, which sparked a lot of discussion! So, what’s the answer? In my opinion, keyword research isn’t dead. But it is changing! Search engines are becoming more powerful.…
What is Search Intent? Why does it matter for SEO?
I’ve talked before about how search engines work, and how Google’s aim is to provide users with the most relevant result for their query. Well the words people use in their search queries gives us information about their intent, and we can use this to our advantage when creating content. What is search intent? When…
Category: Search Engine Optimisation
How to optimise your blog for search engines, so that you can get as much relevant traffic as possible and increase your page views.
