Search engines typically take the first couple of sentences of a blog post as use that as the site description on their results page. However, there is a feature on Blogger allowing you to write individual summary for each post. This allows you to choose the description which can help improve the number of visits your posts receive from search engines. This post will show you how to enable and use this feature.
How to enable Search Description on Blogger
On the Blogger dashboard, go to Settings > Search Preferences. Under Meta Tags, click edit next to Description. Click Yes to enable the Search Description field and create a Meta Description for your blog in the space provided.
This should be a short and concise description of your blog overall. Although using a couple of keywords is important here, try to write it for people first. This will typically appear as the description on search result pages so writing an interesting description will help encourage people to visit your blog over any other sites that are shown.
Press Save Changes once complete.
Now when you write a new post, you’ll see a new Search Description field in Post Settings on the right hand side.
Here you can write a short summary about your blog post, again be detailed with the description and use a couple of keywords from your blog post.
The final step is to make sure you have the necessary HTML in your template. Go to Template > Edit HTML and search for the following within your head tags (between
</head>), it will typically be above your title tag.
<b:include data='blog' name='all-head-content'/>
The Meta Description tag does appear elsewhere in your template, and there are other methods for adding it to your template but the above it the easiest and best way to do so. As long as the above is within your head tags and implemented correctly, it should be enough to gather the necessary information.
How to SEO your Blogger Blog
Visit the full blog post below for a step-by-step video walk-through of how to optimize your blog post for search engines on Blogger with a free downloadable checklist.