Social Media Image Size Guide: 2025 Cheat Sheet

Getting your dimensions right on social media is key to making your content stand out. The wrong size can result in blurry visuals, awkward cropping or important details being cut off. All of which can impact how your brand is seen and how your content performs.

This 2025 guide includes the latest recommended sizes for all major platforms – making it easier to plan, design and post without second-guessing yourself.

Instagram Sizes 2025

• Profile Photo: 320 x 320 px (1:1)
• Vertical/Portrait Post: 1080 x 1350 px (4:5)
• Tall Post: 1080 x 1440 px (3:4)
• Square Post: 1080 x 1080 px (1:1)
• Horizontal/Landscape Post: 1080 x 566 px (1.91:1)
• Reels + Covers: 1080 x 1920 px (9:16)
• Stories + Highlights: 1080 x 1920 px (9:16)
• Profile Grid Preview: Cropped to 3:4 (even if you upload in 4:5 or 1:1)

You can read the full breakdown in this post.

Facebook Sizes 2025

• Profile Picture: 320 x 320 px (1:1)
• Profile/Page Cover Photo: 851 x 315 px (2.7:1)
• Group Cover Photo: 1640 x 856 px (1.91:1)
• Event Cover Photo: 1920 x 1005 px (1.91:1)
• Vertical/Portrait Feed Post: 1080 x 1350 px (4:5)
• Square Feed Post: 1080 x 1080 px (1:1)
• Horizontal/Landscape Feed Post: 1080 x 566 px (1.91:1)
• Link + Shared Image: 1200 x 630 px (1.91:1)
• Stories: 1080 x 1920 px (9:16)
• Reels: 1080 x 1920 px (9:16)

Threads Sizes 2025

• Profile Photo: 320 x 320 px
• Feed Post: Flexible but use Instagram Size – 1080 x 1350 px (4:5)
• Link Preview Image: 1200 x 600 px (2:1)

LinkedIn Sizes 2025

• Personal Profile Picture: 400 x 400 px (1:1)
• Company Profile Picture: 300 x 300 px (1:1)
• Profile Cover Photo: 1584 x 396 px (4:1)
• Company Cover Photo: 1128 x 191 px (5.91:1)
• Vertical/Portrait Feed Post: 1080 x 1350 px (4:5)
• Square Feed Post: 1200 x 1200 px (1:1)
• Horizontal/Landscape Feed Post: 1080 x 360 px (3:1)
• Link + Shared Image: 1200 x 627 px (1.91:1)
• Video: 1080 x 1920 px (9:16)

TikTok Sizes 2025

• Profile Picture: 200 x 200 px (1:1)
• Video Post: 1080 x 1920 px (9:16)
• Carousel Post: 1080 x 1920 px (9:16)
• Stories: 1080 x 1920 px (9:16)

X (formerly Twitter) Sizes 2025

• Profile Picture: 400 x 400 px (1:1)
• Cover Photo: 1500 x 500 px (3:1)
• Vertical/Portrait Feed Post: 1080 x 1350 px (4:5)
• Square Feed Post: 1080 x 1080 px (1:1)
• Horizontal/Landscape Feed Post: 1600 x 900 px (16:9)
• Link + Shared Image: 1200 x 628 px (1.91:1)

YouTube Sizes 2025

• Profile Picture: 800 x 800 px (1:1)
• Channel Banner: 2048 x 1152 px (16:9)
• Video: 1920 x 1080 px (16:9)
• Video Thumbnail: 1280 x 720 px (16:9)
• Shorts: 1080 x 1920 px (9:16)
• Stories: 1080 x 1920 px (9:16)

Pinterest Sizes 2025

• Profile Picture: 165 x 165 px (1:1)
• Cover Photo: 800 x 450 px (16:9)
• Standard Pin: 1000 x 1500 px (2:3)
• Long Pin: 1000 x 2100 px (1:2.1 max)
• Video + Story Pin: 1080 x 1920 px (9:16)

Bluesky Sizes 2025

• Profile Picture: 400 x 400 px (1:1)
• Cover Photo: 1500 x 500 px (3:1)
• Feed Post: Any ratio supported
• Link + Shared Image: 1200 x 627 px (1.91:1)

Google Business Profile Sizes 2025

• Profile Picture: 720 x 720 px (1:1)
• Cover Photo: 1024 x 576 px (16:9)
• Image Post: 720 x 720 px (1:1)
• Video Post: 1280 x 720 px (16:9)

Tips for Social Media Content Sizes

• Aspect ratio means the ratio of the width and height of the photo, written as width x height (1:1 is a square, 9:16 is a vertical rectangle and 16:9 is a horizontal rectangle)
• Pixels measure image resolution or the level of detail in an image, written as width x height
• Use high-resolution files – an image that is 1080 x 1080 pixels will be clearer than one that is 200 x 200 pixels
• PNG is great for images with text or graphics
• Keep essential content in the centre-safe zone
• Stick to the recommended aspect ratio to avoid cropping or black bars
• Test and previews designs in a scheduling tool

Final Thoughts

Creating content is time-consuming enough, the last thing you want is for it to look off because of incorrect sizing.

By following the correct social media image and video sizes, you’ll not only make your brand look more professional but also increase engagement and performance across every platform.