Google plus seems like it’s being pushed on us and maybe it is but it doesn’t have to be a bad thing. I do get the frustration people have, but this is how the internet works. Who was hesitant about moving from MySpace to Bebo to Facebook? About setting up Twitter or Instagram? If you have a blog on Blogger or a channel on Youtube, then you are already part of Google. If you’re looking to grow your blog, website, business or Youtube channel then Google Plus may be your best friend. By linking your blog (no matter what platform) and YouTube to Google Plus, you’re telling Google that the content belongs to you. If you write a guest post and link via google authorship back to your profile, Google knows that that piece of content on a blog related to your topic is by you. They see you creating content and collaborating with others in a similar area. They see that you must be knowledgable, creditable and reliable, you must be liked and trusted. So they’ll promote you, they’ll rank you highly in search results.
Lets say that I’ve a travel blog. I travel all over the world, visiting different destinations. I write a blog post about each place I visit, what I did there, my experience along with a review of the restaurants and entertainment. I also upload a Youtube video of footage that I took. Then, my friend asks me to write a guest post on their travel blog about my tips on travelling to that place.
Search engines like Google know that these three things are related, they are all about travel and a certain place in the world. But they don’t know that it’s the same author!
UPDATE: Google Authorship is dropped, read more here.
Why Bloggers and Youtubers should use Google Plus
You are already creating great content, now you just have to share that content on Google Plus to benefit and improve your sites SEO. Spend some time growing your Google Plus following because those who follow you will see your content in their search results. Spend a couple of minutes setting up Google Authorship because it helps your content stand out and be trusted.
Google take things like tweets, sharing, likes, etc into account when ranking and promoting a website or blog. They want to rank high quality content, if your content is being shared a lot, they’ll deem it as important. The problem is Google don’t always have access to ranking data on Facebook, Twitter and other social media sites, this is where Google Plus has a huge advantage. If someone searches for something on Google and they have previously clicked the +1 button on a blog post of yours, chances are your related content will appear in search results.
Google Plus has some really unique marketing benefits that we’ve not seen before on other social networking sites. If you really do hate Google Plus, my advice would be just sign up, connect your accounts then leave it alone and continue on as normal.
Tip: Don’t want to use your real name? Connect to a Google Plus Page instead!
Related Google+ Posts
Beginners guide to Google+ – Introduction to Interface & Features
How to get a custom URL for Google+ Profile & Page
What is Google Authorship and How to set it up on WordPress
Setting up Google Authorship on Blogger