SEO basics for beginners: improve your website’s Google visibility
New to SEO? Learn simple, effective steps to improve your website’s visibility on Google with this beginner’s guide to on-page and technical SEO.
How to start an email list in 3 steps (so you can send newsletters today!)
As a small business or content creator, email is a great way to build a relationship with your audience. Let’s look at the stats, Content Marketing Institute found that 31% of B2B marketers say email newsletters are the best way to nurture leads and 87% say email is one of their top free organic distribution…
Google’s Title Update – what it means for your site
Back in August, marketers noticed something was going on with titles on the search engine results pages (SERPs). A month later, Google confirmed that they’d made some changes and introduced a new system for generating web page titles. Let’s take a look at what has changed since August 2021… What changes did Google make? Google…
15 apps for planning and scheduling your Instagram content
Instagram now has 1 billion monthly active users and 500 million daily active users, so it’s no wonder why it’s become a top marketing channel for content creators. But it requires a lot of work – between creating regular posts, Stories, Reels, IGTVs and engaging with your audience. And utilising it to its full potential…
Creating a media kit for your blog and social media
As a blogger, your media kit is an important resource acting as both your resume and portfolio helping you land brand partnerships. It is the main way brands can learn about your area of expertise, your services as a content creator and previous work. What is a media kit? A media kit is a document…
Passage-based indexing – even more ranking updates from Google
Not too long ago I wrote a post about Google’s new ranking factor but it seems like they have a couple more updates coming our way this year. As we know, search is always evolving and changing. We have text search, visual search and voice search – we’ll soon even be able to hum a…
Should you be aiming for the Featured Snippet spot on Google?
Featured Snippets are selected search results that are featured on top of Google Search Result Page (SERP), with the aim to answer the user’s question right away. There’s three major types: paragraph, table and list. Here’s an example of paragraph snippet with images: As you can see the Featured Snippet take up more space than…
Google Page Experience and Core Web Vitals Explained
If you’ve read any of my SEO content or been to any of my SEO talks, then you’ve probably heard me talk about the importance of your audience and their experience on your site. Well, expect to hear about it more because Page Experience is set to become a new Google ranking factor… Google announce…
Getting started with SEO? Here’s how to increase traffic to your blog
One of the most frequent questions I get asked is about to increase website traffic. While there are many strategies, my answer for the majority of situations is usually SEO! An increase in traffic doesn’t and won’t happen overnight, it will take time and effort but utilising good SEO does pay off in the long…
Is keyword research really dead in SEO?
There’s been a lot of chatter in recent years about how keyword research is dead. But there was a particular interview that I shared in my recent newsletter, which sparked a lot of discussion! So, what’s the answer? In my opinion, keyword research isn’t dead. But it is changing! Search engines are becoming more powerful.…
What is Search Intent? Why does it matter for SEO?
I’ve talked before about how search engines work, and how Google’s aim is to provide users with the most relevant result for their query. Well the words people use in their search queries gives us information about their intent, and we can use this to our advantage when creating content. What is search intent? When…
Using Google’s new Nofollow, UGC and Sponsored Link Attributes (Guideline for bloggers and content creators)
Google announced changes to the NoFollow guidelines this week. This affects you as a blogger if you receive sponsored content opportunities. NoFollow links were introduced in 2005 to combat spam and improve the quality of the search engine result pages, but a lot has happened since then. As a result, these new guidelines fit better…
Category: Growing a blog
Everything you need to marketing your blog and get it seen by more people
